How to attract customers by listening and following them

How to attract customers by listening and following them

The opinions expressed by Entrepreneur authors are their own. My wife recently hired a dietitian to help her regain her health and improve her diet. My wife is not easily persuaded and likes to consider potential outcomes and consequences before taking action. So I asked my wife why she hired one dietitian and not several…

3 Ways to Exceed Customer Service Expectations

3 Ways to Exceed Customer Service Expectations

The opinions expressed by Entrepreneur authors are their own. Giving people what they want drives your bottom line. Statistics consistently show that consumers are more likely to buy, re-purchase or recommend a company to a friend based on the quality of customer service. Until recently, competitive companies knew the equation to meet these expectations and…